Why We Love Kristofor Lofgren
Kristofor is charismatic, enterprising and no stranger to exploration and risk-taking. There were people who told him the idea of a sustainable sushi restaurant was an absolutely terrible one. But he took his passion and made it his career.
“Getting into the restaurant industry was a complete accident for me. But I think sometimes it sort of chooses you.”
Kristofor has always been interested in food and its connection to health, the land and the people growing it—with sustainability at the crux.
What is your vision with Bamboo Sushi?
Our whole goal is to have as much of a conversation with people as possible. We have the burger for the carnivorous folks, the sushi in the middle to work on ocean conservation, and then we have a ton of vegetarians and vegans that come in. We have this bell curve, so everyone can be together talking, conversing and having this communication around change.
What has been most exciting or illuminating to you working in sustainable food for the past 10 years?
Our scope of what we do just in Portland is pretty incredible. We’re serving I’d bet the most meals of any independent restaurant company in the city—over 550,000. For one individual concept to have that in a city is amazing. I mean, we have more locations here than Chipotle! When you look at that from a sustainability and social impact standpoint, to be able to grow with the city has been a tremendous honor.
How are you working locally and globally to provide sustainable food options?
The US has the best managed fisheries in the world. We source about 80 percent of our seafood from US waters. But 80 percent of the seafood here actually is exported. So we decided to work with those fisheries to help our economy and lower our carbon footprint while increasing quality. We’re sourcing mostly locally and domestic while having a global impact at the same time.
Why is Hawaii so great for sustainability and fishing?
Hawaii is an amazing place in general for sustainability because of the fact that the heritage roots of the Hawaiian people were based on living off the land, in harmony with nature. That ethos has I think stayed on the Hawaiian Islands. Blue Ocean, our main supplier, has made a promise to create the most sustainable aquacultural product in the world—and they’re doing a fantastic job. We’re really proud to work with them.
Why do you want to show Hawaii to people?
I think Hawaii is one of the most special places in the world, and it’s odd because it’s one of the most well known. You go to any corner of the world and most people have heard of the Hawaiian Islands—they’re not out of reach. Yet at the same time, you go there, and it has this incredible aura, power, weight and magic. You can feel the thousands of years of energy from the volcanos to the forests to the indigenous people. Sure, you can go golf and rent a Ferrari, but you can also get off the grid and feel connected to nature in a way that’s almost surreal.
What basketball team would you coach?
Oh man, Damian Lillard’s a huge fan of Bamboo Sushi. If I got an opportunity, the Trailbazers would be a great team and they’ve been such great supporters of us. But I’m a Cali boy, so coaching the Lakers would be a dream come true. I’d probably have more fun coaching the Blazers, but either one: if they call me, I’d consider it. I’m a little busy right now, but if they need a little help, I’d be happy to.
Explore Upcoming Trips with our Tastemakers
Portugal with Jamie Malone
We'll go deep into Portuguese culture and cuisine: azulejo tiles, Fado music, sparkling wines and vintage ports. Explore taverns and markets, vineyards and farms, and sail through the world’s most gorgeous wine country.
Mexico City with Jonathan Zaragoza
A five-day journey through one of the world's great art, cultural and culinary destinations. Climb pyramids, ride hot-air balloons, go ringside at a luchadores wrestling match, meet graffiti artists, and eat very, very well.
Vietnam with Jason Neroni
Street markets by scooter, the best street foods, modern art and ancient temples, we'll experience Vietnam from every angle with Chef Jason Neroni.