Modern Adventure: Privacy Policy

LAST UPDATED: APRIL 30, 2018

At Modern Adventure LLC (“Modern Adventure”), protecting your privacy is a responsibility we take very seriously. We have prepared this Privacy Policy to help you understand how Modern Adventure collects, uses and seeks to safeguard the Personal Information (as defined below) you provide to us on our websites, via email, and through our service providers and distribution partners.

This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third party, including any third-party distribution partners, suppliers and tour operators, and any third party operating any site to which our websites contain a link. By downloading, accessing or using our websites or content, or using a Modern Adventure application (“Application”) on a mobile phone, tablet or similar device (“Device”), or providing information to us in connection with our websites, mobile applications or other sites or services, you agree to the terms and conditions of this Privacy Policy.

Who We Are

Modern Adventure is an online service that enables users to research and book travel experiences worldwide. Our products and services are made available through modernadventure.com and affiliated websites and third-party partnerships.

If you provide information directly to our affiliates, distributors or suppliers, the terms of their respective privacy policies, and not this Privacy Policy, will apply to such disclosures. You should carefully review the privacy policies of the affiliate partner, distributor or supplier prior to providing information to such third parties.

What Information Do We Collect?

We receive and store any information you enter on our websites or give us in any other way. We collect two types of information from you. Personal Information is information that identifies you personally, such as your first and last name, email address, telephone number, postal and email addresses, user name and password, passport number, dat of birth, and billing information (such as your credit card number, cardholder name, and card expiration date). We also collect other Information that does not identify you personally, such as gender, country of residence and other demographic information.

When you register or book with Modern Adventure, we ask for basic information including your name and email address, and other Information such as your signup location. You can choose not to provide information to us, but in general some information about you is required in order for you to receive relevant offerings from Modern Adventure and its partners and enjoy other benefits of being a member or customer. For example, in order to purchase products or services, it is necessary for you to disclose Personal Information, including your name, address, email address, phone number, credit card details and other personally identifying information. If you do not provide Personal Information when purchasing one of our supplier’s products or services, we cannot confirm your purchase or facilitate your booking.

Automatic Information

When you visit modernadventure.com or any web page hosted by us, our web server automatically recognizes and collects your IP address, which is assigned by your Internet Service Provider and does not identify you personally, web browser software, and referring website. To help us analyze the usage of our websites and related services, and to send more relevant communications to you, we also collect and keep track of Other Information about your online activity, such as content viewed, pages visited, and searches and/or reservations facilitated or made. One of our goals in collecting this automatic information is to help us understand the interests and preferences of our users and customize your user experience.

Payment Information

If you book a trip or excursion with third-party suppliers facilitated by Modern Adventure, we will collect payment information from you, including your credit card number, cardholder name, expiration date, authentication code, and billing address.

We may offer members the option to save information related to method and choice of payment on our websites. If you save such payment details on Modern Adventure, you will be able to add, delete, or modify that information at any time in your Account Settings.

Your Contributions

You can contribute to the Modern Adventure websites in a number of different ways, including but not limited to, writing reviews and rating trips, or submitting photos of your trip. We may store these contributions (your “Content”), publicly display them on our websites and those of our affiliate partners and distributors, display them to other users, share them with our affiliate partners and distributors, and use them for promotional purposes. Note that if you include Personal Information in your Content, it can be used and viewed by others. We are not responsible for the information you choose to include in your Content.

Cookies, and How We Use Them

“Cookies” are pieces of information that are stored by your web browser on your computer’s hard disk, for record-keeping purposes. Cookies in and of themselves only identify your computer; they do not personally identify you.

First-Party Cookies: At Modern Adventure we make use of cookies to help us recognize your browser as a previous visitor and save and remember any preferences that may have been set while your browser was visiting our site, record session information, collect information on how you visit and access our websites and Applications. We also use cookies to help us customize the content, experience, and advertisements provided to you on our websites and to analyze and measure the effectiveness of our email communications, website features and offerings, and advertisements.

Most web browsers allow you to turn off cookies; however, turning off cookies will limit your use of our websites.

Third-Party Cookies: Modern Adventure and its affiliated websites are committed to providing you with relevant content and information across our site. To do this, we may collect information about your searches and other site activities and use third-party advertising companies to serve ads while you are visiting our websites and we permit these companies to place and access their own cookies on your computer in the course of serving advertisements. Such advertisers do not have access to the information we collect through Modern Adventure cookies. To opt out of this targeted online advertising, please click here. Other companies’ use of their cookies is subject to their own privacy policies and not ours.

Web Beacons: Our websites also may use Web beacons (also known as clear gifs, pixel tags or Web bugs), which are tiny graphics with a unique identifier, similar in function to cookies, that are placed in the code of a Web page. We may use Web beacons to monitor the traffic patterns of users from one page within our sites to another, to deliver or communicate with cookies, to understand whether you have come to our site from an online advertisement displayed on a third-party website, and to improve site performance. We also may allow our service providers to use Web beacons to help us understand which emails have been opened by recipients and to track the visitor traffic and actions on our site. This helps us measure the effectiveness of our content and other offerings.

Response to Do Not Track signals: Your web browser may transmit a “Do Not Track” (“DNT”) signal to Modern Adventure and other websites. Because of differences in web browsers’ default settings and the manner in which browsers incorporate DNT signals, it is sometimes unclear to site operators whether site visitors have selected the DNT setting themselves, or whether they are aware that they have a choice in determining the setting. Modern Adventure does not currently respond to DNT signals. Once the Internet industry has settled on standards related to this issue and Modern Adventure recognizes such standards, we may reevaluate this approach.

How We Use And Disclose Your Personal Information

We use your personal information in the following ways:

For bookings and to manage your account
To communicate with you in general
To provide you with the information you request about our products
To send you email marketing messages and information
To enable our third-party suppliers to fulfill your bookings
To confirm your purchases
To ensure you are correctly billed
To enable us to publish content you submit to us
To measure and track demographic details about our customers
To target content on our website to more closely match your interests and otherwise customize your experience with Modern Adventure
To target the appropriate content for email marketing messages to better match your interests
To respond to your questions and comments
To measure interest in and improve our products, services, websites and Applications
To notify you about offers and products or services available from us or our partners that may be of interest to you
To solicit information from you, including through surveys
To resolve disputes or troubleshoot problems
To prevent potentially prohibited or illegal activities
To enforce our Terms of Use
To protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users
As otherwise described to you at the point of collection

Sharing with Social Media Services

You can choose to access third-party social media websites and services through Modern Adventure (such as Facebook and Twitter). When you do so, you are sharing information with those sites, and the information you share is governed by their privacy policies. You may also be able to modify your privacy settings with these third party social media websites.

Sharing with Service Providers

Some of the Personal Information we collect is shared with our service providers (e.g. tour and trip operators) who are directly involved in fulfilling the purchases you have made from us. If you decide to provide any Personal Information directly to a service provider, we recommend that you review the service provider’s privacy policy to determine how such service provider may use or disclose your Personal Information.

Other Sharing

We may also use or disclose Personal Information as we believe to be necessary or appropriate: (a) under applicable law, including laws outside your country of residence; (b) to comply with legitimate and enforceable subpoenas, court orders, or other legal process; (c) to respond to requests from public or government authorities, including public or government authorities outside your country of residence; (d) to enforce our terms and conditions or otherwise establish or exercise our legal rights; (e) to protect and defend our rights, property or safety or those of any of our affiliates, our customers, or others; (f) to protect our rights, privacy, safety or property, or that of our affiliates, you or others; (g) to allow us to pursue available remedies or limit the damages that we may sustain; (h) to investigate, prevent, or take action regarding illegal or suspected illegal activities; (i) in connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy; or (j) as otherwise required by law.

We may use and disclose Other Information for any purpose. In some instances, we may combine Other Information with Personal Information (such as combining your name with your geographical location). If we combine any Other Information with Personal Information, the combined information will be treated by us as Personal Information, as long as it is so combined.

We also may share aggregate or anonymous information with third parties, including advertisers and investors. For example, we may tell our advertisers the number of visitors our website receives or the most popular excursions or tours. This information does not contain any personal information and is used to develop content and services we hope you will find of interest.

Email Communications You Can Expect to Receive from Modern Adventure

We may send to you marketing emails with information about deals, destination and product news, offers, competitions, and other special promotions that we believe that you will find valuable, interesting or informative. We will provide you with choices regarding our use of your Personal Information for marketing purposes. If you are no longer interested in receiving future email marketing communications from Modern Adventure, you have several choices for opting out of future mailings:

You may unsubscribe at any time by following the directions and link included in each email marketing message we send.
You may email unsubscribe@modernadventure.com and request to be unsubscribed by including your name, email address, and the words “unsubscribe” in the subject or message body.

Please note that, even if you opt-out of receiving future marketing communications from Modern Adventure, we will continue to send to you emails regarding your purchases and bookings, and regarding administrative information such as changes to our terms, conditions and policies.

Our Affiliates, Distributors and Suppliers

Tours, activities and experiences advertised on our site may be made available through our third-party affiliates, distributors and suppliers. Our affiliates, distributors and suppliers may have privacy policies that differ from Modern Adventure’s Privacy Policy.

You should also be aware that some product or tour suppliers and some of our affiliates and distributors may need additional Personal Information or Other Information (such as health or physical fitness information) to determine whether you can participate in an activity. You should read and rely upon the relevant supplier, affiliate or distributor Privacy Policy only, if Modern Adventure does not collect this information from you directly.

Some affiliates, distributors and/or suppliers may operate in countries or states that do not have laws or regulations for the protection and safeguarding of Personal Information. Modern Adventure seeks to take reasonable steps to persuade all its affiliates, distributors and suppliers to adopt and adhere to privacy policies that are substantially similar to this one. However, please be aware that Modern Adventure is not in a position to force adherence, so we will rely on you and our other customers to inform us if you believe your privacy is not being adequately protected by our affiliates, distributors and suppliers.

External Links

If any part of any Modern Adventure website links you to other websites, those external websites do not operate under this Privacy Policy. We are not responsible for the privacy practices of other sites and we recommend that you examine the privacy statements posted on those other websites to understand their procedures for collecting, using, and disclosing personal information.

Visiting our Website from Outside the United States

If you are visiting our websites from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers are located and our central database is operated. By visiting our site or making a booking, you have given us your express and informed consent to transfer the data that you provide to us to the United States and to process it in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country, but please be assured that Modern Adventure does take steps pursuant to laws in the United States to ensure that your privacy is protected. By using our services, you understand that your information may be transferred to our facilities and those third parties with whom we share it as described in this Privacy Policy.

Changes to Our Privacy Policy

We know that our business will continue to evolve as we introduce new products and services, and, as such, from time to time this Privacy Policy may be reviewed and revised.

Modern Adventure reserves the right to change this Privacy Policy by posting the changes on its website. You can determine when this Privacy Policy was last updated by reviewing the LAST UPDATED legend above and any revisions will take effect upon posting. We will notify our members of material changes to this Privacy Policy by either sending a notice to the email address you provided to us or by placing a notice on our Website. We encourage you to check this Privacy Policy from time to time to review the most current version. Using our websites or applications after a notice of changes has been sent to you or published on our website shall constitute consent to the changed terms and practices.

Call Recording and Monitoring

Please be aware that calls to and from Modern Adventure may be recorded. We may use the call recordings to monitor our customer service for quality or compliance purposes, to check the accuracy of the information you provide us, for fraud prevention purposes, or to provide training to our staff. We will retain the call recordings for as long as reasonably necessary to perform such activities and then delete them. Any personal information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy

Contacting Us

If you have questions about Modern Adventure’s Privacy Policy, please email us at privacy@modernadventure.com.