The Road, Reimagined: Introducing Modern Adventure Pro Cycling

Modern Adventure Pro Cycling. The journey starts now.

There’s a moment on the bike—when the climb steepens, the legs scream, and the mind quiets. What’s left is presence. Breath. Grit. A kind of communion between body, landscape, and will.

At Modern Adventure, we’ve always believed that travel isn’t just about where you go. It’s about what you uncover along the way: within yourself, in others, and the world around you. It’s about connection. Transformation. Going further—physically, emotionally, and spiritually.

Cycling has always held that same promise: a place to find community, joy, and physical and emotional health.

The bike has taught me how to endure, recover, and move forward when it would be easier to stop. It’s taught me that power is earned, that joy is often on the other side of discomfort, and that every great ride is a story.

So when George Hincapie and the extraordinary group of people assembled shared their vision for a new kind of American pro cycling team built on purpose, integrity, and a bold dream to reach the Tour de France, we said yes.

Modern Adventure is proud to be the title sponsor of this new squad: a team with an audacious roadmap and an extraordinary group of talent. From seasoned legends to rising talent, we’re assembling a crew of athletes, tacticians, and visionaries who believe in racing hard, racing smart, and racing with heart.

This isn’t a side project—it’s a living embodiment of our identity. We believe the best brands don’t just tell stories. They live them. This is us, out in the world. Committed. Brave. Racing with intention.

We know the road will be long. There will be setbacks and stumbles. But that’s precisely why it matters. Because doing hard things with people you believe in? That’s the good stuff.

So here we go—into the unknown, legs spinning, hearts wide open.

We invite you to ride with us.

The future of American cycling starts now.

– Luis Vargas, Founder & CEO

Manifesto

We are MODERN ADVENTURE PRO CYCLING.

We believe riding is more than a sport. It’s joy in motion,
freedom on two wheels. Power earned, not given.

We believe in doing hard things, that suffering can be sacred.
A love language forged in sweat, grit, and resolve.

We believe in the force of a team. Together we are stronger, faster, better.

We believe in the raw promise of American riders:
gritty, relentless, and unapologetically bold.

We are here to inspire, to build a movement, to win. This is not just racing.
This is a revolution. Join us. The future of American cycling starts now.