Crista worked in physical therapy, engineering recruiting, biotech sales, and banking before heading to Guerneville, where one of her duties as “unofficial mayor” is hosting the town’s annual parades. Just for the love of it, she created a food and travel concept show called Lost in Taste, where she explores local cultures using food as her lens.

Driven by an insatiable lust for life (and a healthy appetite for learning cultures via her palate), Crista’s the kind of person who jumps in with two feet, exploring, engaging, and learning the world with openness and charm.
Descended from a family of Arizona-based interior designers, Crista curates every detail for her properties. The Basque Country is rooted in a distinct cultural identity that sets it apart from the rest of Spain. A study in contrasts, she’s inspired by the region’s uniqueness, from the coast to its iconic wine culture.
When Crista arrived in Guerneville, it was a seen-better-days resort town, all sagging storefronts with dusty “for rent” signs in the windows, but she had a vision. Since 2008, she’s catalyzed at least six businesses in town and served as a mentor and advisor to many more.